by Mary Byers | Jun 27, 2018 | Blog, Strategies for Success, Videos
Capture and repurpose! Those two words sum up the backbone of a purposeful content creation strategy. You’ve gotten your speakers to your meeting. Why not take a minute to capture a quick interview with them? The resulting recording can be used in newsletters, on your...
by Mary Byers | Jan 23, 2018 | Blog, Conversation Starters, Strategies for Success, Videos
I spoke with Leslie Wiernik, CSRP, executive director of the National Association of Subrogation Professionals about how NASP collaborates. From basic booth swaps and comp conference registrations, to more complex cross-marketing opportunities like joint memberships,...
by Mary Byers | Sep 27, 2017 | Blog, Strategies for Success, Videos
Tiered pricing is a mainstay in the for-profit world — and it’s a topic you should be talking about for your association now. The Colorado Veterinary Medical Association launched tiered pricing in 2016. The result? A membership increase of 11.5%! (Yes, you read...
by Mary Byers | Jun 28, 2017 | Blog, Strategies for Success, Videos
How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with Chris Urena and find out how the education team at the American Speech-Language-Hearing Association...
by Mary Byers | Apr 26, 2017 | Blog, Strategies for Success, Videos
Join me for my interview with Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police. Ed and I talked about the counter-intuitive strategy of running toward difficult conversations rather than away from them, a concept his association has embraced...
by Mary Byers | Sep 28, 2016 | Blog, Videos
Many associations suffer from inconsistency in their recruitment and retention efforts. That’s why mapping what’s going to happen, when it’s going to happen, and who’s going to do it is so important. It’s also where technology can help. Identifying touch points...
