by Mary Byers | May 23, 2014 | Blog, Radical Change, Strategies for Success
Looking for some case studies to help your leadership consider governance changes within your organization? Take a look at what other organizations have done: Michigan Association of Insurance Agents Number of voting board members 18 down to 11 American Association of...
by Mary Byers | May 21, 2014 | Blog, Strategies for Success, Videos
In this video, I share three strategies to help you increase the participation and engagement level of your newer/younger members....
by Mary Byers | Apr 29, 2014 | Blog, Strategies for Success
Not long ago, my co-author, Harrison Coerver, and I took our own advice. Since we believe embracing technology is essential for the future, we created an alliance with CommPartners to produce a live, online book launch in the form of a webinar and online learning...
by Mary Byers | Apr 17, 2014 | Blog, Strategies for Success, Videos
Bryan Kelly, host of Association Mavens and Aptify’s Director of Marketing, interviewed me recently about Road to Relevance: 5 Strategies for Competitive Associations. I never miss an episode of this thoughtful show and highly recommend you subscribe as well....
by Mary Byers | Apr 8, 2014 | Blog, Strategies for Success
The Kansas Medical Society (KMS) recently appointed a “Future Directions Task Force” — and did something I don’t see many associations doing: they grounded the process with guiding principles. Founded on February 10, 1859, KMS hasn’t had...
by Mary Byers | Apr 1, 2014 | Blog, Radical Change, Strategies for Success
Email marketing has long been the mainstay of an association’s marketing plan, but is it still effective? The popularity of smart phones and tablets has made email readily accessible, but has also created some challenges. To be most effective you’ll need...
